World Cup euphoria aftermath prompts unprecedented demand for Mandela coins

July 30, 2010 – Alan Demby, executive chairman of the South African Gold Coin Exchange (SAGCE), says demand has exceeded last year’s enthusiasm by a “considerable margin” – a phenomenon he ascribes to the proximity of Madiba’s birthday to the World Cup.

“SAGCE’s range of Mandela-related coins and medallions have the additional appeal of being affordable to all income groups,” says Demby, who points out that sales have been buoyant at all the group’s 18 Scoin retail outlets throughout South Africa and Britain.

SAGCE will be contributing to the Mandela Day 67 minutes appeal by donating a gold coin to the CHOC Childhood Cancer Foundation for it to be auctioned at one of CHOC’s upcoming fund-raising events. Funds raised are applied to directly benefit of the children living with the illness and their families. CHOC, which is not government funded, provides sanctuary to children living with cancer in a “home from home” establishment. CHOC has eight such houses across the country where families, especially those living in rural communities, can stay while the child obtains the necessary hospital treatment.

SAGCE has been a regular CHOC donor over the past couple of years, not only through donations of gold coins for auction but by donating a percentage of its sales of gold Scoin coins.

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